E-Gruppa Sports
Egruppa is an innovative platform designed to simplify the planning and booking process for sports-related group trips. Tailored for club organizers and team managers. With Egruppa, managing group logistics has never been easier.
E-Gruppa Sports
Egruppa is an innovative platform designed to simplify the planning and booking process for sports-related group trips. Tailored for club organizers and team managers. With Egruppa, managing group logistics has never been easier.
E-Gruppa Sport
Improving Egruppa’s UX for a smooth and efficient booking experience.
Improving Egruppa’s UX for a smooth and efficient booking experience.
Egruppa is an innovative platform designed to simplify the planning and booking process for sports-related group trips. Tailored for club organizers and team managers.
Egruppa is an innovative platform designed to simplify the planning and booking process for sports-related group trips. Tailored for club organizers and team managers.
Interactive prototype
I created an interactive prototype to showcase key features like managing teams, adding players, and organizing trips, offering a realistic glimpse into the app’s usability.
Headquarters
Barcelona,Spain
Barcelona,Spain
Founded
2022
2022
Industry
Travel,Sport
Travel,Sport
The context
Egruppa, a traditional travel agency for sports clubs, relied on manual booking processes, causing inefficiencies.With 45% of users struggling to find accommodations near tournament venues, booking conversions dropped by 30%. The redesign introduced intuitive navigation, enhanced search filters, and a streamlined booking flow, aiming for a 50% rise in engagement and a 40% increase in bookings.
45%
45%
difficulty in navigation
difficulty in navigation
30%
30%
drop booking conversions
drop booking conversions
40%
40%
booking completion rates
booking completion rates
My process
EMPHATISE
DEFINE
IDEATE
PROTOTYPE
TEST
Headquarters
Barcelona, Spain
Founded
2022
Industry
Travel,Sport
Challenge
The main challenge is to streamline the booking process for users, as 45% reported difficulty navigating and quickly locating accommodations near tournament venues. These usability issues led to a 30% drop in booking conversions. The redesign aimed to create a more intuitive experience, with improved search filters and an optimized booking flow, targeting a 50% increase in user engagement and a 40% boost in booking completion rates.
45%
Difficulty in navigation
30%
drop booking conversions
40%
booking completion rates
My process
EMPHATISE
DEFINE
IDEATE
PROTOTYPE
TEST
EMPATHISE
Research
To understand the needs of athletes, coaches, and fans booking accommodations for sports tournaments, I began with secondary research on sports tourism and lodging trends. This provided insights into booking patterns, seasonal demand, and user demographics. I then interviewed coaches, participants, and event organizers to explore their booking experiences and challenges.
Identify eGruppa's user target market and understand user demographics
Analyze competitors in the sport accomodation sector, noting they're strenghts and weakenesses.
Learn about current digital booking trends best practises
Uncover user needs, motivations and pain points when booking tournament accomodations
Discover factors that impact booking decisions, such as location,prise and amenities.
UI Design
Branding
I defined eGruppa's visual identity as reliable, accessible, professional, and modern. I created a mood board on Pinterest and designed a logo that reflects the platform’s purpose for Josep and the sports community.
Mid-fi wireframes
I created a mid-fidelity prototype in Figma to test core functionality, gather feedback, and refine the design based on user interactions.
Roadmap
I created a roadmap prioritizing features for an MVP to meet Josep’s core needs, with future features planned for continuous improvement.
Brainstorming
During brainstorming, I used How Might We questions and the Crazy 8s technique to quickly sketch ideas, generating creative solutions for Josep’s challenges.
DEFINE AND IDEATE
Define the problems
I created problem statements, solutions, and "How Might We" questions to address Josep's needs and guide solutions for organizers.
Insights
“We have to fill out a form and wait for the trip details”
“It’s hard to reunite the documents and payments of a big group of people”
“There’s not a lot of offer variety and we don’t have a lot of time to book something”
“Places like booking or AirBnb normally don’t have availability for that many people”
“Everyone end up booking their trip individually”
Problem statement
Research revealed group trip booking is challenging due to fragmented platforms, forcing device changes and risking mistakes that impact players' experience.
Hypothesis statement
A seamless booking experience for group organizers can boost eGruppa’s recognition, attract users, and establish it as the go-to platform for sports trips.
HMW
How might we delete the risk of logistical issues in last-minute trip planning for a large group?
How might we anticipate the needs of group trip organisers?
How might we remove the logistics for big groups of people?
User persona
Meet Josep, eGruppa’s user persona! A lawyer and basketball dad from Catalunya, his organizer needs shaped the platform’s design.
User interviews
I interviewed group trip organizers (ages 25-60) to uncover their challenges. These 15-20 minute sessions revealed key insights:
“We have to fill out a form and wait for the trip details.”
“It’s hard to reunite the documents and payments of a big group of people.”
“There’s not a lot of offer variety, and we don’t have much time to book something.”
“Places like Booking or Airbnb normally don’t have availability for that many people.”
“Everyone ends up booking their trip individually.”
Competitive analysis
I analyzed competitors like SportsTravel Group, Exoticca, TravelPerk, and WeTravel, identifying strengths, weaknesses, and opportunities for eGruppa.
EMPATHISE
Research
To understand the needs of athletes, coaches, and fans booking accommodations for sports tournaments, I began with secondary research on sports tourism and lodging trends. This provided insights into booking patterns, seasonal demand, and user demographics. I then interviewed coaches, participants, and event organizers to explore their booking experiences and challenges.
Identify eGruppa's user target market and understand user demographics
Analyze competitors in the sport accomodation sector, noting they're strenghts and weakenesses.
Learn about current digital booking trends best practises
Uncover user needs, motivations and pain points when booking tournament accomodations
Discover factors that impact booking decisions, such as location,prise and amenities.
Market research
To better understand the sports accommodation market for eGruppa, I conducted market research, uncovering key booking behaviors, user expectations, and trends to guide a user-centered design. Key findings:
Consumer Trends
Approximately 68% of users booking for sports events prioritize location proximity, followed closely by cost and convenience.
Over 70% of users now start their booking journey online, valuing quick access to accommodation details, transparent pricing, and straightforward booking processes.
The demand for accommodations related to sports events has grown by 15% over the past three years, driven by the popularity of large tournaments and amateur sports leagues
Booking trends
Almost 74% of sports travelers prefer platforms with robust filtering options, such as proximity to venue, price range, and group-friendly lodging.
Due to tight schedules, 46% of users value features that allow for faster booking confirmations and flexible cancellation policies.
Growing demand for eco-friendly and wellness-oriented accommodations has influenced preferences, with nearly 30% of users seeking options that align with sustainability values.
Demographics
Most users seeking sports accommodations are between 18 and 34 years old, with the majority being young athletes, coaches, and families attending tournaments.
Solo travelers make up around 40% of bookings, but group travelers (teams and supporters) account for nearly 60%, reflecting diverse user needs in booking preferences.
Nearly 52% of bookings for sports accommodations are made by users traveling from outside the local region, underscoring the need for an intuitive search and discovery feature to quickly identify nearby options.
Market Research
To gain a deeper understanding of the sports accommodation market and inform design decisions for eGruppa, I conducted extensive market research using online resources and industry reports. This provided valuable insights into booking behaviors, user expectations, and emerging trends, helping to shape a user-centered approach for the platform. Here are some key findings:
Consumer Trends
The demand for accommodations related to sports events has grown by 15% over the past three years, driven by the popularity of large tournaments and amateur sports leagues.
Approximately 68% of users booking for sports events prioritize location proximity, followed closely by cost and convenience.
Over 70% of users now start their booking journey online, valuing quick access to accommodation details, transparent pricing, and straightforward booking processes.
Consumer Trends
Approximately 68% of users booking for sports events prioritize location proximity, followed closely by cost and convenience.
Over 70% of users now start their booking journey online, valuing quick access to accommodation details, transparent pricing, and straightforward booking processes.
The demand for accommodations related to sports events has grown by 15% over the past three years, driven by the popularity of large tournaments and amateur sports leagues
Demographics
Most users seeking sports accommodations are between 18 and 34 years old, with the majority being young athletes, coaches, and families attending tournaments.
Nearly 52% of bookings for sports accommodations are made by users traveling from outside the local region, underscoring the need for an intuitive search and discovery feature to quickly identify nearby options.
Solo travelers make up around 40% of bookings, but group travelers (teams and supporters) account for nearly 60%, reflecting diverse user needs in booking preferences.
Demographics
Most users seeking sports accommodations are between 18 and 34 years old, with the majority being young athletes, coaches, and families attending tournaments.
Nearly 52% of bookings for sports accommodations are made by users traveling from outside the local region, underscoring the need for an intuitive search and discovery feature to quickly identify nearby options.
Solo travelers make up around 40% of bookings, but group travelers (teams and supporters) account for nearly 60%, reflecting diverse user needs in booking preferences.
Booking Trends
Almost 74% of sports travelers prefer platforms with robust filtering options, such as proximity to venue, price range, and group-friendly lodging.
Due to tight schedules, 46% of users value features that allow for faster booking confirmations and flexible cancellation policies.
Growing demand for eco-friendly and wellness-oriented accommodations has influenced preferences, with nearly 30% of users seeking options that align with sustainability values.
Booking Trends
Almost 74% of sports travelers prefer platforms with robust filtering options, such as proximity to venue, price range, and group-friendly lodging.
Due to tight schedules, 46% of users value features that allow for faster booking confirmations and flexible cancellation policies.
Growing demand for eco-friendly and wellness-oriented accommodations has influenced preferences, with nearly 30% of users seeking options that align with sustainability values.
Competitive analysis
I analyzed eGruppa's competitors to evaluate their support for booking travel and events. Key competitors included SportsTravel Group (sports-specific) and Exoticca, TravelPerk, and WeTravel (general travel/event platforms). This analysis revealed strengths, weaknesses, and opportunities for eGruppa.
User interviews
User interviews
To better understand the needs and pain points of group trip organizers, I conducted a series of interviews with individuals aged 25 to 60 who have experience managing group travel. Each interview lasted about 15-20 minutes, providing valuable insights into their unique challenges. The feedback from these interviews highlighted several key issues:
“We have to fill out a form and wait for the trip details.”
“It’s hard to reunite the documents and payments of a big group of people.”
“There’s not a lot of offer variety, and we don’t have much time to book something.”
“Places like Booking or Airbnb normally don’t have availability for that many people.”
“Everyone ends up booking their trip individually.”
To better understand the needs and pain points of group trip organizers, I conducted a series of interviews with individuals aged 25 to 60 who have experience managing group travel. Each interview lasted about 15-20 minutes, providing valuable insights into their unique challenges. The feedback from these interviews highlighted several key issues:
“We have to fill out a form and wait for the trip details.”
“It’s hard to reunite the documents and payments of a big group of people.”
“There’s not a lot of offer variety, and we don’t have much time to book something.”
“Places like Booking or Airbnb normally don’t have availability for that many people.”
“Everyone ends up booking their trip individually.”
Empaty Map
I created an empathy map from user interviews to understand group trip organizers' needs, capturing their thoughts, feelings, actions, and pain points. This helped ensure eGruppa’s design addresses frustrations and delivers a user-centered, streamlined experience.
Insights
Organizers struggle with finding accommodations and transport for large groups, often facing limited availability.
Coordinating between multiple platforms increases the risk of missed details or unreliable service.
Organizers feel pressure to look professional, especially under parents’ expectations for safe, well-planned trips.
The need for real-time updates and reassurance leads to frequent, time-consuming communication with parents.
Needs
A single, reliable platform that consolidates booking, transport, and accommodation options.
Customizable, last-minute booking options for changes in group size or needs.
Tools to streamline communication with parents, reducing repetitive inquiries.
Assurance of booking reliability to prevent scams or service gaps and provide peace of mind for all parties involved.
Empaty Map
I created an empathy map from user interviews to understand group trip organizers' needs, capturing their thoughts, feelings, actions, and pain points. This helped ensure eGruppa’s design addresses frustrations and delivers a user-centered, streamlined experience.
Insights
Travel managers faced challenges not only in organizing the trip but also in handling the various factors tied to the players' athletic and professional requirements.
Managing invoices was often complex and disorganized, relying on separate Excel files and offering limited visibility into total expenses.
Users sought a unified platform that seamlessly combined logistics and accounting into a single operational hub.
Needs
A single, reliable platform that consolidates booking, transport, and accommodation options.
Customizable, last-minute booking options for changes in group size or needs.
Tools to streamline communication with parents, reducing repetitive inquiries.
Assurance of booking reliability to prevent scams or service gaps and provide peace of mind for all parties involved.
User persona
Empaty Map
Through my research, I developed a clear user persona for eGruppa — meet Josep! A lawyer and basketball enthusiast from Sant Cugat, Catalunya, Josep organizes trips for the local club where his son plays. His needs as a dedicated organizer shaped the design to ensure eGruppa supports users just like him.
I used an empathy map from user interviews to capture group trip organizers' needs, ensuring eGruppa’s design is user-centered and frustration-free.
DEFINE AND IDEATE
Defining the problems
To address Josep's needs, I crafted problem statements, solution statements, and How Might We questions. These framed challenges from his perspective, guiding solution brainstorming for organizers like him.
Insights
DEFINE AND IDEATE
Defining the problems
“We have to fill out a form and wait for the trip details”
With a clear understanding of our target user, Josep, I defined the core challenges eGruppa aims to address by creating problem statements, solution statements, and *How Might We* (HMW) questions. Using key insights from user research, these statements framed the issues from Josep's perspective, ensuring that my design approach would address his specific needs. This foundation provided a strategic direction for brainstorming solutions that directly solve the problems faced by organizers like Josep.
“It’s hard to reunite the documents and payments of a big group of people”
“There’s not a lot of offer variety and we don’t have a lot of time to book something”
“Places like booking or AirBnb normally don’t have availability for that many people”
“Everyone end up booking their trip individually”
Insights
“We have to fill out a form and wait for the trip details”
“It’s hard to reunite the documents and payments of a big group of people”
“There’s not a lot of offer variety and we don’t have a lot of time to book something”
“Places like booking or AirBnb normally don’t have availability for that many people”
“Everyone end up booking their trip individually”
Problem Statement
User research found that Booking experience is challenging for group trip organisers because the processes are currently being carried out in different platforms which obligates them to change devices and way of communication.
Any tiny mistake could compromise the overall quality of the experience for the players.
Hypothesis Statement
If we provide group trip organisers with a booking experience similar to what individual trip organisers are accustomed to, it is more likely that our product will achieve top-of-mind awareness among these users.
This will contribute to E-Gruppa gaining recognition, attracting new users, and becoming the primary choice when organizing sports trips.
Problem
statement
User research found that Booking experience is challenging for group trip organisers because the processes are currently being carried out in different platforms which obligates them to change devices and way of communication.
Any tiny mistake could compromise the overall quality of the experience for the players.
Hypothesis
statement
If we provide group trip organisers with a booking experience similar to what individual trip organisers are accustomed to, it is more likely that our product will achieve top-of-mind awareness among these users.
This will contribute to E-Gruppa gaining recognition, attracting new users, and becoming the primary choice when organizing sports trips.
HMW
How might we delete the risk of logistical issues in last-minute trip planning for a large group?
How might we anticipate the needs of group trip organisers?
How might we remove the logistics for big groups of people?
Brainstorming
In the brainstorming phase, I used each *How Might We* question to address Josep’s core challenges and began generating targeted solutions. To maximize creativity, I employed the Crazy 8s technique, quickly sketching eight ideas in eight minutes for each problem. This fast-paced approach helped me think beyond the obvious and explore a wide range of potential solutions.
Roadmap
I created a roadmap prioritizing features for an MVP to meet Josep’s core needs, with future features planned for continuous improvement.
User journey map
I mapped Josep’s journey, identifying needs and emotions to address pain points and improve the experience.
User flow
I mapped Josep’s user flow to design a smoother, goal-focused experience.
User journey map
I mapped Josep’s journey, identifying needs and emotions to address pain points and improve the experience.
User flow
I mapped Josep’s user flow to design a smoother, goal-focused experience.
Concept testing
Concept testing
To validate the design, I conducted in-person concept testing sessions with participants who fit Josep’s user profile. During the sessions, participants were asked to interact with the mid-fidelity prototype and complete tasks like creating a group trip, booking accommodations, and sharing details with parents. I encouraged them to share their thoughts and feelings aloud as they navigated the prototype, offering valuable insights into usability and pain points.
Overview
Method: In-person, moderated concept testing
Participants: 5
Age Range: 25–60
Average Time: 5–7 minutes per session
Task Completion Rate: 92%
While the sessions highlighted positive engagement with the prototype, they also uncovered areas where users faced challenges, guiding the next phase of refinements.
I conducted in-person testing with participants matching Josep’s profile, observing their interaction with the low-fidelity sketches to gather feedback on usability and pain points.
Overview
Method: In-person, moderated concept testing
Participants: 5
Age Range: 25–60
Average Time: 5–7 minutes per session
Task Completion Rate: 92%
While the sessions highlighted positive engagement with the prototype, they also uncovered areas where users faced challenges, guiding the next phase of refinements.
User Persona
Through my research, I developed a clear user persona for eGruppa — meet Josep! A lawyer and basketball enthusiast from Sant Cugat, Catalunya, Josep organizes trips for the local club where his son plays. His needs as a dedicated organizer shaped the design to ensure eGruppa supports users just like him.
Mid-fidelity wireframes.
Building on the wireframes, I created a mid-fidelity prototype in Figma, focusing on core functionality and layout. This prototype allowed me to conduct usability testing, gather feedback, and refine the design based on real user interactions.
UI Design
Branding
I created eGruppa's visual identity—Reliable, Accessible, Professional, and Modern—to guide UI design.
Mood Board: I used Pinterest to define the platform’s aesthetic with aligned colors, typography, and imagery.
Logo Design: I sketched concepts reflecting eGruppa’s purpose and chose a modern, professional design for Josep and the sports community.
Style Tile
I created a style tile for eGruppa, using the color palette and branding guidelines to reflect a professional yet friendly design with clean typography and vibrant accents.
Style Tile
For eGruppa, I followed the provided color palette and branding guidelines, creating a style tile to unify design elements.
Guided by attributes like unique, sincere, and friendly, I used clean typography for professionalism and vibrant accents for energy, reflecting a seamless, user-friendly platform.
Style Guide
Style Guide
I used eGruppa's style guide to design UI elements and created a UI kit documenting buttons, forms, icons, and colors for consistent future use.
I designed UI elements using eGruppa's style guide and created a UI kit for consistent use of buttons, forms, icons, and colors.
UI Design - the solution
Building on the revised wireframes, I created the final high-fidelity prototype for eGruppa. By incorporating the established branding and visual identity, I crafted a polished and cohesive design that brings the platform's functionality and personality to life.
Search and landing page
UI Design - the solution
All users do an actual search within the product
Building on the revised wireframes, I created the final high-fidelity prototype for eGruppa. By incorporating the established branding and visual identity, I crafted a polished and cohesive design that brings the platform's functionality and personality to life.
I created the final high-fidelity prototype, incorporating branding and visual identity for a polished, cohesive design.
Simplify the interface and reducing the amount of 'request information' CTA.
All users do an actual search within the product
Search and landing page
All users do an actual search within the product
Simplify the interface and reducing the amount of 'request information' CTA.
All users do an actual search within the product
Search and landing page
All users do an actual search within the product
Simplify the interface and reducing the amount of 'request information' CTA.
All users do an actual search within the product
Book an event
Trips can be seen in cards and the user is now able to order them as they wish.
Trips can be seen in cards and the user is now able to order them as they wish.
We offer the user a clear call to action to complete they’re task.
We offer the user a clear call to action to complete they’re task.
Costumise trip
Eliminate the need of a link/form to users to get a budget.
Eliminate the need of a link/form to users to get a budget.
Give information about the different services provided.
Give information about the different services provided.
Allow users to share the budget with other people.
Allow users to share the budget with other people.
Select the team previously created for that specific trip
Select the team previously created for that specific trip
Secure checkout
Simplify the checkout process by avoiding external links/forms
Simplify the checkout process by avoiding external links/forms
Provide clear details about included services.
Provide clear details about included services.
Enable users to share the checkout summary with others.
Enable users to share the checkout summary with others.
Allow selection of pre-created teams for seamless payment.
Allow selection of pre-created teams for seamless payment.
User profile
Organise and oversee team details efficiently
Organise and oversee team details efficiently
Easily add new players to the team with just a minimal steps.
Easily add new players to the team with just a minimal steps.
Choose specific players for upcoming trips
Choose specific players for upcoming trips
Interactive prototype
I created an interactive prototype to showcase key features like managing teams, adding players, and organizing trips, offering a realistic glimpse into the app’s usability.
Next steps
With Egruppa's prototype complete, the next steps are usability testing, iterating based on feedback, expanding features, and preparing for development.
I create user-focused digital experiences that drive engagement and support business growth.
© Made with love by Lawrence Walker
Next steps
With Egruppa's prototype complete, the next steps are usability testing, iterating based on feedback, expanding features, and preparing for development.
Brainstorming
In the brainstorming phase, I used each *How Might We* question to address Josep’s core challenges and began generating targeted solutions. To maximize creativity, I employed the Crazy 8s technique, quickly sketching eight ideas in eight minutes for each problem. This fast-paced approach helped me think beyond the obvious and explore a wide range of potential solutions.
Roadmap
I created a roadmap prioritizing features for an MVP to meet Josep’s core needs, with future features planned for continuous improvement.
User journey map
I mapped Josep’s journey, identifying needs and emotions to address pain points and improve the experience.
User flow
I mapped Josep’s user flow to design a smoother, goal-focused experience.
Concept testing
To validate the design, I conducted in-person concept testing sessions with participants who fit Josep’s user profile. During the sessions, participants were asked to interact with the mid-fidelity prototype and complete tasks like creating a group trip, booking accommodations, and sharing details with parents. I encouraged them to share their thoughts and feelings aloud as they navigated the prototype, offering valuable insights into usability and pain points.
Overview
Method: In-person, moderated concept testing
Participants: 5
Age Range: 25–60
Average Time: 5–7 minutes per session
Task Completion Rate: 92%
While the sessions highlighted positive engagement with the prototype, they also uncovered areas where users faced challenges, guiding the next phase of refinements.
UI Design
Branding
After refining the usability of eGruppa, I shifted focus to creating a visual identity that embodies the platform’s core attributes: Reliable, Accessible, Professional, and Modern. These elements would guide the UI design and branding, ensuring a consistent and compelling user experience.
Mood Board
To establish the visual direction, I created a mood board using Pinterest, gathering inspiration from color palettes, typography, and imagery that aligned with eGruppa’s values. This process helped define the aesthetic foundation for the platform.
Logo Design
Building on the brand’s attributes, I brainstormed and sketched logo concepts that reflected eGruppa’s purpose and identity. After exploring multiple ideas, I selected a design that was modern and professional, resonating with the needs of Josep and the sports community.
Style Tile
For the eGruppa project, the company provided a predefined color palette and branding guidelines, which I used to ensure alignment with their established identity. To further enhance the visual direction, I created a style tile that brings together all the design elements cohesively.
eGruppa’s brand attributes: unique, sincere ,real and friendly—guided the visual design. The typography is clean and modern to convey professionalism, while vibrant accent colors add energy and accessibility. This balance reflects the brand's commitment to delivering a seamless and user-friendly platform for group travel organization.
Style Guide
Using the provided style guide as a foundation, I integrated eGruppa's branding into the design of the UI elements for the platform. To ensure consistency across future developments and to provide a clear reference for other designers, I created a comprehensive UI kit. This kit documents all key elements, including buttons, forms, icons, and color styles, maintaining coherence throughout the user experience.
Mid-fidelity wireframes.
Building on the wireframes, I created a mid-fidelity prototype in Figma, focusing on core functionality and layout. This prototype allowed me to conduct usability testing, gather feedback, and refine the design based on real user interactions.
Next steps
With Egruppa's prototype complete, the next steps are usability testing, iterating based on feedback, expanding features, and preparing for development.
I create user-focused digital experiences that drive engagement and support business growth.
© Made with love by Lawrence Walker
I create user-focused digital experiences that drive engagement and support business growth.
© Made with love by Lawrence Walker