Stackfit
StackFit is a dynamic app designed to help users maximize their time and energy by seamlessly integrating habit stacks into their daily routines. Tailored for individuals who struggle to find time for workouts but have spare moments throughout the day.
Stackfit
Stackfit
StackFit is a dynamic app designed to help users maximize their time and energy by seamlessly integrating habit stacks into their daily routines. Tailored for individuals who struggle to find time for workouts but have spare moments throughout the day.
StackFit is a dynamic app designed to help users maximize their time and energy by seamlessly integrating habit stacks into their daily routines. Tailored for individuals who struggle to find time for workouts but have spare moments throughout the day.
Stackfit
StackFit is a dynamic app designed to help users maximize their time and energy by seamlessly integrating habit stacks into their daily routines. Tailored for individuals who struggle to find time for workouts but have spare moments throughout the day.
Project
Ironhack,Barcelona
Ironhack,Barcelona
Timeline
10 days design sprint, 2023
10 days design sprint
Industry
Sport
Challenge
The main challenge was to help users fit workouts into their busy schedules, as 60% reported struggling to find time or energy during the day. This often led to missed opportunities for physical activity and low motivation. The design aimed to create an intuitive experience that enables users to easily stack habits into spare moments, targeting a 50% increase in daily activity engagement and a 40% boost in habit completion rates.
60%
Struggle to find time
50%
60%
increase daily activity
Struggle to find time
50%
increase daily activity
40%
40%
boost in habit completition
boost in habit completition
My process
EMPHATISE
DEFINE
IDEATE
PROTOTYPE
TEST
Project
Ironhack
Timeline
10 days
Industry
Sport
Challenge
The main challenge is to streamline the booking process for users, as 45% reported difficulty navigating and quickly locating accommodations near tournament venues. These usability issues led to a 30% drop in booking conversions. The redesign aimed to create a more intuitive experience, with improved search filters and an optimized booking flow, targeting a 50% increase in user engagement and a 40% boost in booking completion rates.
60%
Struggle to find time
50%
increase daily activity
40%
boost in habit completition
My process
EMPHATISE
DEFINE
IDEATE
PROTOTYPE
TEST
EMPATHISE
EMPATHISE
Research
Research
To understand the needs of busy individuals struggling to incorporate workouts into their routines, I began with secondary research on habit formation and time management trends. This provided insights into user behaviors, daily schedules, and motivations. I then conducted interviews with individuals balancing work, family, and personal goals to explore their challenges and habits.
Through my research, I gained valuable insights into the target audience's behaviors, challenges, and motivations:
Many users struggle with a lack of structured time and energy to work out, leading to low engagement with fitness routines.
Flexibility and simplicity are critical factors; users prefer quick, customizable solutions that integrate seamlessly into their daily lives.
There is a strong demand for personalized reminders and progress tracking to boost accountability and motivation.
Competitor analysis revealed gaps in habit-stacking tools, particularly in apps that combine fitness with time management.
I began with secondary research on habit formation and time management trends. This provided insights into user behaviors, daily schedules, and motivations. I then conducted interviews with individuals balancing work, family, and personal goals to explore their challenges and habits.
Through my research, I gained valuable insights into the target audience's behaviors, challenges, and motivations:
Many users struggle with a lack of structured time and energy to work out, leading to low engagement with fitness routines.
Flexibility and simplicity are critical factors; users prefer quick, customizable solutions that integrate seamlessly into their daily lives.
There is a strong demand for personalized reminders and progress tracking to boost accountability and motivation.
Competitor analysis revealed gaps in habit-stacking tools, particularly in apps that combine fitness with time management.
Competitive analysis
Empaty Map
I analyzed apps like Freeletics to evaluate their support for habit formation and time management. While they offer personalized plans, gaps in flexibility and integration with busy schedules revealed opportunities for StackFit to excel with habit stacking and customizable routines.
I created an empathy map based on the user interviews and research findings. The empathy map highlights what users say, think, do, and feel, providing a clearer picture of their experiences and challenges
DEFINE AND IDEATE
Defining the problems
To address Laura's needs, I created problem statements, solution statements, and "How Might We" questions. This helped frame her challenges and guided the design of a flexible solution that fits into her busy lifestyle.
Competitive analysis
I analyzed apps like Freeletics to evaluate their support for habit formation and time management.
User interviews
User interviews
To better understand the needs and challenges of busy individuals trying to incorporate workouts into their daily routines, I conducted a series of interviews with people in their late 20s and 30s. Each interview lasted about 15–20 minutes, offering valuable insights into their struggles and motivations. The feedback from these interviews highlighted several key points:
“I know exercise is good for me, but I just don’t have the time with my schedule.”
“When I don’t exercise, I feel lazy, and it impacts my mental health and how I perform at work.”
“I want to work out more, but I feel overwhelmed trying to fit it into my day.”
“Not exercising makes me feel bad about myself, but finding time is such a challenge.”
These insights emphasized the need for a solution that makes exercise accessible, flexible, and easy to integrate into busy lifestyles.
To better understand the needs and challenges of busy individuals trying to incorporate workouts into their daily routines, I conducted a series of interviews with people in their late 20s and 30s. Each interview lasted about 15–20 minutes, offering valuable insights into their struggles and motivations. The feedback from these interviews highlighted several key points:
“I know exercise is good for me, but I just don’t have the time with my schedule.”
“When I don’t exercise, I feel lazy, and it impacts my mental health and how I perform at work.”
“I want to work out more, but I feel overwhelmed trying to fit it into my day.”
“Not exercising makes me feel bad about myself, but finding time is such a challenge.”
These insights emphasized the need for a solution that makes exercise accessible, flexible, and easy to integrate into busy lifestyles.
To better understand the needs and challenges of busy individuals trying to incorporate workouts into their daily routines, I conducted a series of interviews with people in their late 20s and 30s. Each interview lasted about 15–20 minutes, offering valuable insights into their struggles and motivations. The feedback from these interviews highlighted several key points
“When I don’t exercise, I feel lazy, and it impacts my mental health and how I perform at work.”
“I want to work out more, but I feel overwhelmed trying to fit it into my day.”
“Not exercising makes me feel bad about myself, but finding time is such a challenge.”
These insights emphasized the need for a solution that makes exercise accessible, flexible, and easy to integrate into busy lifestyles.
“I know exercise is good for me, but I just don’t have the time with my schedule.”
Empaty Map
To better understand the target audience and align the design with their needs, I created an empathy map based on the user interviews and research findings. The empathy map highlights what users say, think, do, and feel, providing a clearer picture of their experiences and challenges
Insights
Lack of Time: Busy schedules leave little room for exercise, making it hard to prioritize physical activity.
Difficulty Maintaining Routine: Consistently finding time for workouts amidst daily responsibilities feels overwhelming.
Negative Emotional Impact: Skipping exercise leads to feelings of guilt, laziness, and reduced self-esteem.
Missed Health Benefits: Awareness of the positive impact of exercise contrasts with the inability to act on it, creating frustration.
Needs
Flexible Solutions: Quick, adaptable workout options that fit into small gaps in a busy day.
Simplified Routines: Easy-to-follow exercises that don't require extensive planning or preparation.
Motivational Support: Encouragement and reminders to stay consistent and overcome feelings of laziness.
Time Optimization: Tools to help users make the most of their spare moments without feeling overwhelmed.
Emotional Reassurance: Features that promote a sense of accomplishment and boost self-esteem.
Empaty Map
To better understand the target audience and align the design with their needs, I created an empathy map based on the user interviews and research findings. The empathy map highlights what users say, think, do, and feel, providing a clearer picture of their experiences and challenges
Insights
Lack of Time: Busy schedules leave little room for exercise, making it hard to prioritize physical activity.
Difficulty Maintaining Routine: Consistently finding time for workouts amidst daily responsibilities feels overwhelming.
Negative Emotional Impact: Skipping exercise leads to feelings of guilt, laziness, and reduced self-esteem.
Missed Health Benefits: Awareness of the positive impact of exercise contrasts with the inability to act on it, creating frustration.
Low Motivation: Limited time and energy make starting and maintaining a fitness routine challenging.
Needs
Flexible Solutions: Quick, adaptable workout options that fit into small gaps in a busy day.
Simplified Routines: Easy-to-follow exercises that don't require extensive planning or preparation.
Motivational Support: Encouragement and reminders to stay consistent and overcome feelings of laziness.
Time Optimization: Tools to help users make the most of their spare moments without feeling overwhelmed.
Emotional Reassurance: Features that promote a sense of accomplishment and boost self-esteem.
User persona
User persona
I’m creating a user persona to better understand the target audience for StackFit. This helps identify key challenges, such as a lack of time for exercise, and ensures the app’s design addresses their needs. By focusing on real user insights, the persona guides the creation of a tailored, effective user experience.
I've created Emma a user persona to better understand the target audience for StackFit. This helps identify key challenges.
Problem statement
Busy young professionals are struggling to maintain their physical and mental health due to limited time for exercise, leading to feelings of laziness and guilt, and hindering their overall well-being.
Hypothesis statement
By creating a solution that promotes habit stacking and rewards consistency, busy young professionals will be able to integrate more exercise into their daily routines, improving their overall physical and mental well-being.
DEFINE AND IDEATE
Defining the problems
To address Laura's needs, I created problem statements, solution statements, and "How Might We" questions. This helped frame her challenges and guided the design of a flexible solution that fits into her busy lifestyle.
Problem statement
Busy young professionals are struggling to maintain their physical and mental health due to limited time for exercise, leading to feelings of laziness and guilt, and hindering their overall well-being.
Hypothesis statement
By creating a solution that promotes habit stacking and rewards consistency, busy young professionals will be able to integrate more exercise into their daily routines, improving their overall physical and mental well-being.
User flow
This section outlines the user flow to ensure a seamless and intuitive experience, guiding users through the app to easily incorporate exercise into their daily routines.
User flow
This section outlines the user flow to ensure a seamless and intuitive experience, guiding users through the app to easily incorporate exercise into their daily routines.
Mid-fidelity wireframes
Building on the wireframes, I created a mid-fidelity prototype in Figma, focusing on core functionality and layout. This prototype allowed me to conduct usability testing, gather feedback, and refine the design based on real user interactions.
User Persona
I’m creating a user persona to better understand the target audience for StackFit. This helps identify key challenges, such as a lack of time for exercise, and ensures the app’s design addresses their needs. By focusing on real user insights, the persona guides the creation of a tailored, effective user experience.
DEFINE AND IDEATE
Defining the problems
To address Laura's needs, I created problem statements, solution statements, and "How Might We" questions. This helped frame her challenges and guided the design of a flexible solution that fits into her busy lifestyle.
Mid- fidelity wireframes
Building on the wireframes, I created a mid-fidelity prototype in Figma, focusing on core functionality and layout. This prototype allowed me to conduct usability testing, gather feedback, and refine the design based on real user interactions.
Style guide
The StackFit style guide ensures consistency in design, defining key elements like colors, typography, and icons to create an intuitive and motivating user experience.
Product design
Product design
Building on the refined wireframes, I developed the final high-fidelity prototype for StackFit. By integrating the established branding and visual identity, I crafted a cohesive and polished design that highlights the app’s functionality while creating an engaging and motivational experience for users.
Building on the refined wireframes, I developed the final high-fidelity prototype for StackFit. By integrating the established branding and visual identity, I crafted a cohesive and polished design that highlights the app’s functionality while creating an engaging and motivational experience for users.
Interactive prototype
Interactive prototype
I created an interactive prototype to showcase key features like managing teams, adding players, and organizing trips, offering a realistic glimpse into the app’s usability.
I created an interactive prototype to showcase key features like managing teams, adding players, and organizing trips, offering a realistic glimpse into the app’s usability.
Problem statement
Busy young professionals are struggling to maintain their physical and mental health due to limited time for exercise, leading to feelings of laziness and guilt, and hindering their overall well-being.
Hypothesis statement
By creating a solution that promotes habit stacking and rewards consistency, busy young professionals will be able to integrate more exercise into their daily routines, improving their overall physical and mental well-being.
User flow
This section outlines the user flow to ensure a seamless and intuitive experience, guiding users through the app to easily incorporate exercise into their daily routines.
Style Guide
The StackFit style guide ensures consistency in design, defining key elements like colors, typography, and icons to create an intuitive and motivating user experience.
Product Design
Building on the refined wireframes, I developed the final high-fidelity prototype for StackFit. By integrating the established branding and visual identity, I crafted a cohesive and polished design that highlights the app’s functionality while creating an engaging and motivational experience for users.
Interactive prototype
I created an interactive prototype to showcase key features like managing teams, adding players, and organizing trips, offering a realistic glimpse into the app’s usability.
Mid-fidelity wireframes.
Building on the wireframes, I created a mid-fidelity prototype in Figma, focusing on core functionality and layout. This prototype allowed me to conduct usability testing, gather feedback, and refine the design based on real user interactions.
I create user-focused digital experiences that drive engagement and support business growth.
© Made with love by Lawrence Walker
I create user-focused digital experiences that drive engagement and support business growth.
© Made with love by Lawrence Walker
I create user-focused digital experiences that drive engagement and support business growth.
© Made with love by Lawrence Walker